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Ways Cultural Sensitivity Affects Global Branding (+ Real-Life Examples)
One of the fastest ways to lose a global customer is by failing to understand their culture. You might be wondering, what does cultural awareness really have to do with…
What Are the Most Common Languages Spoken in the US? A 2025 Overview
It’s called a melting pot for a reason: the US is one of the most linguistically diverse countries in the world, with over 350 languages spoken nationwide. According to the…
What is i18n? A Complete i18n Guide for Global-Ready Software
Picture this: you’ve built an amazing app that’s sleek and fast, and your local users love it. Then, you decide to launch in a new market, and suddenly, text gets…
Global Expansion: Unlocking New Growth Opportunities
Your business is thriving, and now you’re eyeing international markets. It’s a big step and an exciting one. But going global isn’t as simple as copying what works at home.…
What Is a Transnational Strategy? A Smart Approach to Global Expansion
You’ve probably noticed that businesses follow different models when expanding internationally. But figuring out which approach is best for your business can feel overwhelming. In this article, we break down…
The Real ROI of Localization: Metrics, Benefits, and Impact
Is localization just another line item on your expense sheet, or a true growth driver? When businesses expand into global markets, this question often comes up. And the answer depends…
What Is a Multidomestic Strategy? Here’s What Big Brands Are Doing
Did you know there are two very different approaches to brands going international? Both can be successful, but which one is the right fit for your brand? Some global brands…
Brand Localization: Adapting a Brand Identity to Different Cultures
Whether you’re a PhD candidate, university department, or international academic publisher—you’re in expert hands. A brand identity is how a brand presents itself to the world. From tone of voice…
Translation Errors: How to Lose Millions in Ten Days
Have you ever read something in your native language and instantly known it was a case of bad translation? Maybe a menu item offering “lamp meat” or a sign that…
Translation vs Transcreation: Know the Difference
Lost in the world of language services? We’re here to break down two of the most in-demand solutions: translation and transcreation. Translation is well known, but transcreation is often misunderstood.…
Machine Translation vs Human Translation: Balancing Speed, Accuracy & Cultural Nuance
Machine translation has long had a bad reputation. In the past, it often produced inaccurate results that were so off the mark, they became the subject of Internet memes. But…
Video Localization Guide for Smart and Effective Marketing
Everything you need to know about video localization for your global marketing strategy.