Software Localization: More than Translation to Capture Global Markets
Software localization refers to the process of adapting a software product so that it matches the linguistic, cultural, and technical preferences and requirements of a particular locale. That being said, a simple translation won’t do, because it’s not only language that matters – it’s the full experience.
Localization of software applications is a multi-layered process. It requires a coordinated effort that covers both linguistic and cultural customization as well as app development and software engineering practices.