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The 10 Most Translated Books in the World
Some of the world’s greatest books might never have been discovered or loved by millions without translation. Behind every global classic is a literary translator, carefully carrying over every emotion…
Top 4 Types of Interpretation: A Guide for Global Communication Success
Think of ways of breaking language barriers. Most people immediately picture translation—text on a page, website, or screen. But when the conversation is happening live, whether in person or over…
5 Translation Challenges and How Your Business Can Overcome Them
Global expansion brings opportunities, but it also comes with risks. One of the biggest? Translation challenges. Too often, companies think translating content is just about swapping words from one language…
Translation vs Transcription: What’s the Difference & Which Do You Need?
In today’s business world, sticking to one language can seriously limit your reach. Sure, English is widely spoken, but the countries with the best English proficiency—the Netherlands, Singapore, Austria, Norway,…
Ways Cultural Sensitivity Affects Global Branding (+ Real-Life Examples)
One of the fastest ways to lose a global customer is by failing to understand their culture. You might be wondering, what does cultural awareness really have to do with…
What Are the Most Common Languages Spoken in the US? A 2025 Overview
It’s called a melting pot for a reason: the US is one of the most linguistically diverse countries in the world, with over 350 languages spoken nationwide. According to the…
What is i18n? A Complete i18n Guide for Global-Ready Software
Picture this: you’ve built an amazing app that’s sleek and fast, and your local users love it. Then, you decide to launch in a new market, and suddenly, text gets…
Global Expansion: Unlocking New Growth Opportunities
Your business is thriving, and now you’re eyeing international markets. It’s a big step and an exciting one. But going global isn’t as simple as copying what works at home.…
What Is a Transnational Strategy? A Smart Approach to Global Expansion
You’ve probably noticed that businesses follow different models when expanding internationally. But figuring out which approach is best for your business can feel overwhelming. In this article, we break down…
The Real ROI of Localization: Metrics, Benefits, and Impact
Is localization just another line item on your expense sheet, or a true growth driver? When businesses expand into global markets, this question often comes up. And the answer depends…
What Is a Multidomestic Strategy? Here’s What Big Brands Are Doing
Did you know there are two very different approaches to brands going international? Both can be successful, but which one is the right fit for your brand? Some global brands…
Brand Localization: Adapting a Brand Identity to Different Cultures
Whether you’re a PhD candidate, university department, or international academic publisher—you’re in expert hands. A brand identity is how a brand presents itself to the world. From tone of voice…