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Global Expansion: Unlocking New Growth Opportunities
Your business is thriving, and now you’re eyeing international markets. It’s a big step and an exciting one. But going global isn’t as simple as copying what works at home.…
What Is a Transnational Strategy? A Smart Approach to Global Expansion
You’ve probably noticed that businesses follow different models when expanding internationally. But figuring out which approach is best for your business can feel overwhelming. In this article, we break down…
The Real ROI of Localization: Metrics, Benefits, and Impact
Is localization just another line item on your expense sheet, or a true growth driver? When businesses expand into global markets, this question often comes up. And the answer depends…
What Is a Multidomestic Strategy? Here’s What Big Brands Are Doing
Did you know there are two very different approaches to brands going international? Both can be successful, but which one is the right fit for your brand? Some global brands…
Brand Localization: Adapting a Brand Identity to Different Cultures
Whether you’re a PhD candidate, university department, or international academic publisher—you’re in expert hands. A brand identity is how a brand presents itself to the world. From tone of voice…
Translation Errors: How to Lose Millions in Ten Days
Have you ever read something in your native language and instantly known it was a case of bad translation? Maybe a menu item offering “lamp meat” or a sign that…
Translation vs Transcreation: Know the Difference
Lost in the world of language services? We’re here to break down two of the most in-demand solutions: translation and transcreation. Translation is well known, but transcreation is often misunderstood.…
Machine Translation vs Human Translation: Balancing Speed, Accuracy & Cultural Nuance
Machine translation has long had a bad reputation. In the past, it often produced inaccurate results that were so off the mark, they became the subject of Internet memes. But…
Cultural Nuances: Reading (and Translating) between the Lines
Consider this: Two friends are out together, and one of them buys the other a bottle of water. Later, they ask their friend to pay them back. In some cultures,…
Eid Mubarak Translation: How to Say Happy Eid in English & Other Languages with Cultural Accuracy
Every year, as the crescent moon marks the end of Ramadan or the conclusion of Hajj, Muslims around the world come together to celebrate, with family, food, prayer, and one…
Neural Machine Translation: How This Technology Evolved & Is Used in 2025
Back in the day, machine translation models used to read words as numbers: 1 + 1 = 2. The issue with that? This mechanism stops working once a sentence gets…
Types of Languages and How They Are Classified
Russian, Ukrainian, and Belarusian share grammar rules and are largely mutually intelligible. French, Italian, and Spanish are Romance languages, which all trace back to Latin. Arabic and Amharic are both…