When you're targeting foreign audiences, from different and unique cultures, one thing to ask yourself is whether they’ll respond to your brand’s message the same way your local consumers do.…
For several years now, Middle East markets have been incredibly promising, not only for global companies but also for emerging startups and small and mid-size businesses in the region. Emerging…
According to 2018 research by PwC, since 2000, multinational corporations have experienced approximately US$9.2tn in asset growth. And US$6.7tn of that growth has come from foreign affiliates. International supply chains,…
Have you ever come across a website that was in a language you don’t speak? Probably yes. What was your reaction? Did you try to make an extra effort and…
eLearning courses are often praised as the synonym of dynamic, cost-effective training. But, in multicultural settings, your cross-cultural communication strategy can nullify or maximize the benefits of eLearning.There are solid…
Welcome to the fascinating world of Computer Assisted Translation. Whether you’re a professional translator or freelancer, an enthusiastic project manager working in a translation agency, a client who has an…
Computers, games, devices, and software need user manuals that explain how the product works, how it should be set up, and how to maintain it. Product manuals are extremely important…
As we covered in previous articles, the video game localization process requires time and resources, and it’s best performed by experts working side-by-side with game developers.In this post, we’ll explain:…
Several studies conducted through the last few years have found that most users will ignore a product or service if it's not available in their native language. In the increasingly competitive…
Localizing a video game means making it available for millions around the world to experience and enjoy. With video games fully consolidating their potential as an art form, recognized at…
eLearning is often seen as the future of education. When it comes to what we understand as educational settings, it’s undeniable that we are in the midst of a paradigm…
Implementing healthcare technology at a medical facility can be an arduous process, requiring conscious planning and progressive implementation. And this already complex process can be made even more complex when…
